In February 2020, MAN presented the new TGX truck generation at the port of Bilbao. After the unveiling show, the invited guests were able to find out in detail about all facets of the TGX in a large experience area.

With the augmented reality app BEGA AR+ luminaires can be placed virtually in the user's environment. The app includes true-to-scale 3D models and gives an accurate impression of the luminaires design and functionality.

CLIENT, YEAR

MAN SE, 2020

PROJECT

Simply my Truck

LEAD

Capture Media GmbH // DO-IT! GmbH

TYPE

Interactive Exhibits

DELIVERABLES

Digital Concept
User Interface Design

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