In February 2020, MAN presented the new TGX truck generation at the port of Bilbao. After the unveiling show, the invited guests were able to find out in detail about all facets of the TGX in a large experience area.

With the augmented reality app BEGA AR+ luminaires can be placed virtually in the user's environment. The app includes true-to-scale 3D models and gives an accurate impression of the luminaires design and functionality.


MAN SE, 2020


Simply my Truck


Capture Media GmbH // DO-IT! GmbH


Interactive Exhibits


Digital Concept
User Interface Design

Other cases

WDR AR Die Klima AppAugmented Reality App

RANKO ARAugmented Reality App

Spitzke-ManiaRealtime 3D webGL Game

MAN TGS JourneyScrollytelling App

Volvo ForumAugmented Reality App

Toyota Mobility LoftInteractive Exhibits

BEGA AR+Augmented Reality App

Visitor Area 91Interactive Exhibits

WDR AR 1933-1945Augmented Reality App

5G ReadyInteractive Exhibit

Cyber KitchenMobile App

IntrusionMobile App