In February 2020, MAN presented the new TGX truck generation at the port of Bilbao. After the unveiling show, the invited guests were able to find out in detail about all facets of the TGX in a large experience area.
With the augmented reality app BEGA AR+ luminaires can be placed virtually in the user's environment. The app includes true-to-scale 3D models and gives an accurate impression of the luminaires design and functionality.
CLIENT, YEAR
MAN SE, 2020
PROJECT
Simply my Truck
LEAD
Capture Media GmbH // DO-IT! GmbH
TYPE
Interactive Exhibits
DELIVERABLES
Digital Concept
User Interface Design
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